So when we sent out our
Taproot survey a little while back we thought we might receive a handful of responses, and we were okay with that. Any insight is appreciated insight after all. But we’re here to tell you that in the end we received nearly 2,500 thoughtful replies full of invaluable ideas and suggestions and we could not be more grateful.
A few things we learned...
- The majority of you are between the ages of 25-44
- More than 60% of you live in rural settings or small cities of 100k residents or less
- Over 80% of you save your issues for 6 months or more
- Nearly 60% of you share your issues with 1-3 people and spend 2-3 hours reading each issue
- Most of you would like to see more DIY projects within the pages and new items like illustrated greeting cards, notecards and calendars in our Print Shop (we hear you!)
And you have loads of shared interests including gardening, baking and cooking, sewing, knitting and crocheting, parenting, canning and preserving too.
Your insight confirmed some of our hunches, brought to light fresh perspectives and has given us a clearer sense of our future direction. We humbly thank you all for taking a time out to share your two cents!
Ehem... but back to the main task at hand: The big announcement of our survey raffle winner!
Drum roll, please....
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And the winner is....
JULIE BELLEHUMEUR!!
Congrats Julie! We’ll be sending you a set of Michelle Kroll’s wonderful woodcuts from ISSUE 3:: RETREAT and a full set of Taproot back issues (that’s right, Issue 1-6) to enjoy or to share soon! Keep your eyes on your inbox for details...
Many thanks to
all of you who shared your thoughts with us. Please feel free to keep that feedback coming! We greatly appreciate your encouragement and support.
